BIG words, many times, are meant to impress… but, you’re smarter than that.
If you follow local sports, and listen to 94WIP, recently there has been some interesting examples. Even if you don’t pay attention to sports radio, continue to read on.
The Sixers GM, Sam Hinkie, has been criticized for using BIG words, in an attempt to sound intelligent and having everything under control….. but, you’re smarter than that. One of his BIG words used, for what many believe, are ridiculous trade decisions, is “optionality”.
BIG titles, along with BIG words are also sometimes meant to impress……but, you’re smarter than that. The Eagles Howie Roseman was promoted or demoted, however you look at it, from GM to Executive Vice President of Football Operations. This decision clearly gives Head Coach, Chip Kelly more control of personnel decisions. Eagles fans have been waiting to hear from the front office bigwigs and finally after 2 months, Roseman finally broke his silence this weekend and also used some BIG words to impress or explain his position on player evaluation. Roseman stated that, “decision-makers must fight the.. ‘recency bias’…and not just go off what the player did in the past season.” Sounds impressive, huh?
So what’s the point? Stay with me, it gets better.
No one is really all that impressed with BIG words. We can use simpler vocabulary that means the exact same thing. As for fancy titles, well, generally they mean the same things too, and the jobs usually don’t pay any more when the job title changes. Let me give you some examples.
Before establishing Alliance Video, I had a few other occupations. I was once hired to take over as the Personnel Manager for a local retail company back in the 90’s. Shortly after starting this new position I joined an organization for personnel directors. During my first meeting, the organization was discussing the need to change their name, since the new trendy word for Personnel Mangers would now be Human Resources Managers. Wow, big deal….same job description, same pay, new fancy title.
Consider how the following examples also mean the same thing. Garbage Man vs. Sanitation Engineer, Secretary vs. Administrative Assistant, Janitor vs. Custodian, Housewife vs. Domestic Engineer, Customers vs. Guests. And the list goes on and on. We even make “fat” sound better by saying someone is overweight. We would all agree, it does sound nicer, but in reality, it’s the exact same thing.
In the wedding industry, we are beginning to hear videographers refer to themselves as cinematographers. Apparently this new title is to impress people….. but, you’re smarter than that. Sure, new cameras have been designed to create more visually appealing images with narrower depth of field. Those who continue to call themselves videographers have been using “cinema-type cameras” for years. As skilled professionals, it’s our job to master the cameras and I’d venture to guess, most use their equipment to the best of their ability.
Don’t be fooled by this trendy title, “cinematographer” when selecting a video producer for your wedding. Dig a little deeper and ignore the fancy name, when making such an important decision on your special day.
Let me make a few suggestions. Look closely at the story being told. Does it flow nicely or jump around? Does the music compliment the visuals? Are you captivated? Does it hold your interest, or are you watching the timer to see how much longer you need to watch? Can you notice the keen attention to detail, or does it feel rushed and unplanned? Do the dialogues match the scenes, or does it seem out of place? Are you emotionally caught up in the moment, or is it like a lot of other wedding videos you’ve watched? Are the shots steady, are the colors vibrant, is sound crisp and clean? There is much more to consider when making such an important decision. You’re smarter than that.
The following appears in the FAQ section of our website.
Does your company specialize in Cinematography, or does it specialize in Videography?
The answer to that question is six for one, half dozen for the other. Apple Dictionary defines Cinematography as: “The art of making motion pictures.” And it defines Videography as: “The process or art of making video films.” What it boils down to is the media format involved. Cinematography, which is more related to major motion pictures, deals with all of the creative camera techniques when using film. Videography uses those same techniques for video. We work very hard to carefully craft a unique and creative representation of your wedding day using video cameras. Luckily, we use state-of-the-art cameras which have a very film like look to their images. Whether you would like to call us cinematographers or videographers is your preference, we won’t be offended either way.